Ever since I can remember, I’ve been fascinated with the art and science of communicating ideas to the masses in the most clean and concise of ways… an Ad. Whether in print, in a :30, using only sound for :60, or on the web where it is possible to drown in a sea of text and images; bringing an idea to its basic core in an effective and efficient manner, is no small task.
I have thrived in this business for close to twenty years working as an account executive, buyer, planner, designer, and coder. In every single one of these roles, I was listening, learning and perfecting the skills one needs to create ads that give ideas life. I’ve worked as a cog in the wheel of a large art department, as well as, a jack of all trades while stretching my legs as a freelancer being forced to focus on time-line and budget constraints. As a freelancer, one must be the entire wheel, the gears, the handle bars and the brakes... all at the same time.
From concept to completion, I can and have designed ads to run in newspapers, magazines, for direct/marriage mail with the full responsibility to supply artwork ready for press. Believe it or not, I was around when camera ready literally meant ready to transfer onto film.
More and more each day, ads, websites, and html-mass-emails are being viewed on wide-screen monitors, retina displays, smart phones and tablets. My web designs are responsive and built, from the ground up, to respond to the different resolutions of most screens. I have working knowledge of the most sophisticated programs used to produce cutting edge pieces of communication, including Adobe’s Creative Suite. However, if necessary, I could write an entire HTML5 + CSS3 + PHP + jQuery website in any plain text editor. My best clients, have experienced exponential growth in their respective markets using the unified brand my designs have afforded them along with SEO techniques implemented from day one. Regarding html-emails, inbox delivery and clarity of message is paramount.
I love what I do, so every day I go to work is spent trying to perfect and hone my skills always learning and applying my experience to the tasks at hand.
Only those who will risk going too far can possibly find out how far one can go...
- T. S. Eliot